If the application performance limits the business processes it is supposed to be supporting, the application must be tuned.
Today’s businesses depend heavily on their databases. Should applications and data become unavailable, the entire business may halt. Revenue and customers may be lost and penalties may be incurred. Bad press can have a lasting effect on both customers and stock prices. Certainly, providing continuous data availability is essential for today’s businesses.
The key to making programs fast is to make them do practically nothing!